Hailey Bieber is an American model, entrepreneur, and media personality who transformed her early success in fashion into a much larger career in beauty and business. Born Hailey Rhode Baldwin, she grew up in a well-known entertainment family and entered professional modeling while still a teenager.
Her career eventually included international fashion campaigns, magazine covers, runway appearances, television projects, and partnerships with major brands. However, her biggest business milestone came when she founded the skincare company rhode in 2022.
Rhode quickly developed into one of the most recognizable celebrity-founded beauty brands. Its growth culminated in a major deal with e.l.f. Beauty in 2025, when e.l.f. agreed to acquire rhode in a transaction valued at up to $1 billion.
That deal is particularly important when discussing Hailey Bieber’s net worth, although the transaction value should not be confused with her personal fortune. The amount represented the value of the business transaction and included cash, e.l.f. stock, and a potential earnout.
As of 2026, public estimates place Hailey Bieber’s net worth at approximately $300 million. Because she has not published a complete personal financial statement, the figure should be viewed as an estimate rather than an audited total.
Quick Facts About Hailey Bieber
| Fact | Details |
| Full Name | Hailey Rhode Bieber |
| Birth Name | Hailey Rhode Baldwin |
| Date of Birth | November 22, 1996 |
| Age | 29 years old in 2026 |
| Birthplace | Tucson, Arizona, United States |
| Nationality | American |
| Profession | Model, Entrepreneur, Media Personality |
| Estimated Net Worth | Approximately $300 million |
| Marital Status | Married |
| Spouse | Justin Bieber |
| Height | 5 feet 8 inches (173 cm) |
| Known For | Modeling, Fashion, rhode |
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Hailey Bieber Net Worth
Hailey Bieber’s estimated net worth is approximately $300 million in 2026.
Her wealth has developed through several stages of her professional life. Modeling established her initial earning power and introduced her to major fashion companies. As her profile increased, she expanded into commercial campaigns, beauty partnerships, television appearances, and social-media opportunities.
The launch of rhode changed the financial picture considerably.
Unlike a traditional modeling contract, owning part of a rapidly growing consumer company can create equity value that is tied to the performance and eventual valuation of the business. Rhode became the central entrepreneurial achievement of Hailey’s career.
The company attracted significant attention in the beauty market and ultimately entered into an acquisition agreement with e.l.f. Beauty.
The deal was announced at a value of up to $1 billion, consisting of $600 million in cash, approximately $200 million in e.l.f. stock at closing, and a potential additional $200 million earnout.
However, it would be inaccurate to say that Hailey personally received $1 billion. A company’s acquisition value is distributed according to its ownership structure and transaction terms. Hailey’s exact ownership percentage and personal proceeds have not been publicly disclosed in full.
This distinction is important because celebrity net-worth articles often treat company valuations as personal wealth. In Hailey’s case, the rhode transaction is a major indicator of her business success, but it does not independently establish a $1 billion personal fortune.
How Hailey Bieber Makes Money
Modeling
Modeling was the original foundation of Hailey’s professional career.
She began modeling professionally as a teenager and worked with Ford Models before later becoming associated with IMG Models. Her career included editorial shoots, runway appearances, advertising campaigns, and fashion events.
She has worked with numerous established names in fashion, including Tommy Hilfiger, Ralph Lauren, Guess, Calvin Klein, Victoria’s Secret, YSL Beauty, L’Oréal and other international brands.
Modeling income varies considerably depending on the type of assignment, exclusivity, usage rights, campaign territory, and contract duration. For that reason, there is no reliable public figure for her total modeling income.
Nevertheless, her long-term presence in major campaigns helped establish the commercial image that later supported her beauty-business career.
Brand Partnerships
Hailey’s value to brands extends beyond traditional modeling.
Her public image combines fashion, beauty and social-media influence, making her attractive to companies looking to reach younger consumers. Her collaborations and campaigns have covered fashion, cosmetics, skincare and lifestyle categories.
High-profile brand partnerships can generate significant income, although individual contract values are normally confidential.
Rhode
Rhode became Hailey’s most important entrepreneurial venture.
Launched in 2022, the company initially focused on skincare products designed around a simple, recognizable brand identity. The company’s marketing frequently centered on a minimalist beauty aesthetic associated with Hailey herself.
The brand’s success demonstrated the commercial power of combining celebrity influence with direct-to-consumer beauty products.
Rhode’s growth eventually attracted e.l.f. Beauty, which agreed to acquire the company in 2025.
Social Media
Hailey’s social-media presence represents another potential source of commercial income.
With a large international audience, she can generate value through sponsored campaigns, product promotion, partnerships, and her own businesses.
However, exact earnings from individual posts or annual social-media activity are not publicly verified. Therefore, estimates should not be presented as confirmed salary figures.
Television and Entertainment
Hailey has also earned income through entertainment and media appearances.
Her credits include projects such as Ocean’s 8, Drop the Mic, and Dave. Although acting and television have not been the central focus of her career, these appearances helped broaden her public profile.
Her entertainment work is best understood as one part of a larger career that combines fashion, media, beauty and entrepreneurship.
Early Life and Family
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona.
She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. Her family has deep connections to both the entertainment and creative industries.
Her father is part of the Baldwin acting family, while her maternal grandfather was Brazilian musician and composer Eumir Deodato.
Growing up around entertainment gave Hailey early exposure to cameras, public events and the professional world surrounding celebrities. She also trained in ballet during her childhood.
Although her family background contributed to her early visibility, she developed a professional identity through modeling and later entrepreneurship.
Her birth name was Hailey Rhode Baldwin. She became widely known as Hailey Bieber after marrying singer Justin Bieber.
Education and Early Interests
Hailey’s childhood included ballet training, and dance was an important early interest.
She eventually moved toward modeling and fashion, entering the industry as a teenager. Rather than beginning with a traditional adult career and later becoming famous, she developed professionally while still young.
Her early fashion work helped introduce her to photographers, designers, magazines and modeling agencies.
This experience later became valuable when she launched her own beauty company because she already understood visual branding, fashion audiences, photography, campaigns and celebrity marketing.
Hailey Bieber Career Timeline
2014: Modeling Career Begins
Hailey began building her professional modeling career during her teenage years.
Her early work included appearances in fashion publications and commercial campaigns. She signed with Ford Models and began gaining recognition within the fashion industry.
2014: Runway Debut
She made her runway debut in 2014, appearing for Topshop and Sonia Rykiel.
Runway work provided an opportunity to establish herself within the wider fashion industry rather than being known solely through her family.
2015–2017: International Fashion Growth
During this period, Hailey’s portfolio expanded through editorial appearances, campaigns, runway shows and collaborations.
Her growing visibility allowed her to work with increasingly prominent fashion brands and photographers.
2018: Celebrity Profile Expands
By 2018, Hailey had become a recognizable fashion and entertainment personality.
Her relationship with Justin Bieber also generated substantial media attention, bringing her name to audiences outside the modeling world.
2019: Vogue Cover
Hailey and Justin Bieber appeared together on the cover of Vogue in 2019.
The appearance represented the intersection of fashion, celebrity culture and mainstream entertainment that increasingly defined her public profile.
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2022: Rhode Launch
Hailey launched rhode in 2022.
The brand was built around skincare and a carefully defined minimalist aesthetic. Instead of relying solely on her existing fame, the company developed a recognizable product identity and cultivated a large consumer following.
2024: Rhode Continues Expanding
Rhode continued to expand its reach within the beauty market, becoming one of the most discussed celebrity-founded skincare brands.
Its growth increased Hailey’s profile as an entrepreneur rather than simply a fashion model.
2025: Major Acquisition
In 2025, e.l.f. Beauty announced an agreement to acquire rhode for up to $1 billion.
The deal represented a major milestone for the company and for Hailey’s business career.
2026: Beauty and Fashion Entrepreneur
By 2026, Hailey’s career encompasses modeling, beauty entrepreneurship, media, fashion influence and social-media branding.
Her career illustrates how celebrity influence can be converted into ownership of a consumer business.
Major Achievements
Hailey Bieber’s career includes several notable milestones.
She built an international modeling career, appeared in major fashion campaigns and worked with prominent brands across fashion and beauty.
She also expanded into television and entertainment before launching her own beauty company.
The creation and growth of rhode is arguably the most significant business achievement associated with her career. The company’s eventual agreement to be acquired by e.l.f. Beauty demonstrated its commercial scale.
Her continued association with rhode following the transaction also reflects the importance of her creative identity to the brand.
Rather than remaining within one professional category, Hailey has developed a career connecting modeling, celebrity branding, digital media and consumer entrepreneurship.
Assets and Lifestyle
Hailey Bieber’s public lifestyle is closely connected with fashion, beauty and luxury.
As a high-profile model and entrepreneur, she regularly appears in designer clothing and accessories and attends major fashion and entertainment events.
She and Justin Bieber have also been associated with luxury real estate in California.
However, property values and ownership arrangements should not automatically be treated as Hailey’s individual assets. Celebrity couples may purchase property jointly, and market values can change significantly after acquisition.
The more important factor in understanding her financial position is her business history, particularly her connection to rhode.
Her lifestyle also contributes to her commercial influence. Beauty routines, clothing choices and personal aesthetics can become trends among followers, making her personal brand itself a valuable commercial asset.
Personal Life
Hailey Bieber married Canadian singer Justin Bieber in 2018.
Their marriage became one of the most closely followed celebrity relationships of the modern entertainment era. The couple later welcomed their son, Jack Blues Bieber, in 2024.
Although her marriage has significantly increased media attention around her, Hailey has continued to maintain an independent professional identity through modeling and entrepreneurship.
Her career demonstrates that her public profile cannot be attributed to one factor alone. Her family background, modeling career, marriage, social-media presence and business achievements have all contributed to her visibility.
Hailey Bieber Net Worth Growth Timeline
| Year | Major Development | Financial Significance |
| 2014 | Professional modeling expands | Establishes career income |
| 2015–2017 | Fashion campaigns and runway work | Growing commercial profile |
| 2018 | International celebrity visibility | Increased brand opportunities |
| 2019 | Vogue appearance | Stronger mainstream profile |
| 2022 | Launches rhode | Major move into entrepreneurship |
| 2024 | Rhode expands | Increasing business value |
| 2025 | e.l.f. agrees to acquire rhode | Major business wealth milestone |
| 2026 | Public wealth estimates around $300M | Reflects her broader career and business history |
These figures should not be interpreted as audited annual net-worth calculations. Hailey has not publicly released a complete financial statement showing her personal assets, liabilities, investments and income for each year.
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Interesting Facts About Hailey Bieber
- Her birth name is Hailey Rhode Baldwin.
- She was born in Tucson, Arizona.
- Her father is actor Stephen Baldwin.
- Her maternal grandfather was Brazilian musician Eumir Deodato.
- She trained in ballet while growing up.
- She began modeling professionally as a teenager.
- She worked with Ford Models before later joining IMG Models.
- Her career includes runway, editorial and commercial modeling.
- She has appeared in Ocean’s 8.
- She has been involved with television projects including Drop the Mic.
- She launched rhode in 2022.
- Rhode became a major celebrity-founded beauty business.
- e.l.f. Beauty agreed to acquire rhode for up to $1 billion.
- The $1 billion transaction value is not the same as Hailey’s personal net worth.
- Hailey married Justin Bieber in 2018.
- The couple welcomed their son Jack Blues Bieber in 2024.
FAQs About Hailey Bieber
What is Hailey Bieber’s net worth in 2026?
Hailey Bieber’s net worth is publicly estimated at approximately $300 million in 2026. Because her personal finances are private, this should be considered an estimate rather than a confirmed figure.
Is Hailey Bieber a billionaire?
There is no reliable public evidence establishing Hailey Bieber as a billionaire. The frequently reported $1 billion figure refers to the maximum transaction value associated with e.l.f. Beauty’s acquisition of rhode.
How did Hailey Bieber make her money?
Her career income has come from modeling, fashion and beauty campaigns, brand partnerships, media appearances, social-media influence and entrepreneurship. Her involvement in rhode became particularly significant to her financial story.
How much did rhode sell for?
e.l.f. Beauty agreed to acquire rhode for up to $1 billion. The transaction included cash, e.l.f. stock and a potential performance-based earnout.
When did Hailey Bieber start rhode?
Hailey launched rhode in 2022 as a skincare and beauty brand.
Who owns rhode now?
Rhode became part of e.l.f. Beauty following the acquisition announced in 2025.
Does Hailey Bieber still work with rhode?
Yes. Hailey continued to have a creative leadership role with rhode after the acquisition.
What is Hailey Bieber’s real name?
Her birth name is Hailey Rhode Baldwin. She became Hailey Bieber after marrying Justin Bieber.
How old is Hailey Bieber?
Hailey Bieber was born on November 22, 1996, making her 29 years old in 2026.
What is Hailey Bieber famous for?
She is known for international modeling, fashion campaigns, beauty entrepreneurship, social-media influence and her marriage to Justin Bieber.
What brands has Hailey Bieber modeled for?
Her career has included work associated with brands such as Tommy Hilfiger, Ralph Lauren, Guess, Calvin Klein, Victoria’s Secret, YSL Beauty and L’Oréal.
Has Hailey Bieber acted in movies?
Yes. She appeared in the 2018 film Ocean’s 8 and has also participated in television and entertainment projects.
Final Thoughts
Hailey Bieber’s career has evolved considerably since she began modeling as a teenager. Fashion provided her initial professional platform, while celebrity visibility and digital influence expanded her reach.
Her most important transformation came through entrepreneurship. With the launch of rhode in 2022, she moved from representing brands to building one herself. The company’s rapid growth and subsequent agreement to be acquired by e.l.f. Beauty for up to $1 billion marked a major turning point in her business career.
For anyone researching Hailey Bieber net worth, the distinction between company value and personal wealth is essential. The rhode transaction provides documented evidence of the company’s financial scale, but Hailey’s exact personal proceeds and complete assets remain private.
The approximately $300 million public estimate therefore offers a useful reference point, while the broader story is her evolution from fashion model to global beauty entrepreneur and influential public figure.
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